Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:
A) test marketing.
B) product launch.
C) alpha testing.
D) product development.
E) concept testing.

Question

Quizplus · Accepted Answer

Alpha testing is a type of product testing where a prototype or early version of a product is tested by the developer or a select group of users. In this case, Barbara is testing a test model of her firm's new inline skates, which falls under alpha testing. Test marketing (A) is a type of market testing where a product is launched in a limited geographical area to evaluate its acceptance among potential customers. Product launch (B) is the introduction of a new product to the market. Product development (D) is the process of creating or improving a product from concept to launch. Concept testing (E) is the process of gathering feedback on a new product idea before it is brought to market.

Barbara Is Using a Test Model of Her Firm's New