When the detailed opinions of a few industry experts or experienced consumers are needed, __________ are often the best qualitative research method.

Question

Quizplus · Accepted Answer

In-depth interviews are the best choice when detailed opinions of a few industry experts or experienced consumers are needed because they allow for a deep exploration of their thoughts and experiences. Focus groups can also be a viable option, but they tend to be more useful for gathering a range of perspectives and opinions from a larger group of people. Surveys and social media studies are better for collecting quantitative data from a larger sample size, while secondary data mining studies rely on previously collected data rather than personal opinions.

When the Detailed Opinions of a Few Industry Experts or Experienced