A __________ brand is one where there is a contractual arrangement between firms allowing one to use its brand name for a fee.

Question

Quizplus · Accepted Answer

The given description clearly matches with a licensed brand, where one firm is allowed to use another firm's brand name for a fee. A franchise involves a more comprehensive agreement between two firms, including the use of a business model and ongoing support. Joint venture, shared, and common use are not related to the use of brand names.

A __________ Brand Is One Where There Is a Contractual