Brand __________ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product or service based on the assets and liabilities associated with the brand, such as its name recognition, reputation, customer loyalty, and marketing efforts. It is the perception and recognition of a brand that differentiates it from competitors and creates value for consumers.

Brand __________ Is the Set of Assets and Liabilities Linked