Postpurchase cognitive dissonance is especially likely for products that are
A) cheap,poorly made,and made of plastic.
B) personally valuable,antique,or foreign-made.
C) simple,easily copied,and new.
D) psychologically soothing,purchased impulsively,and part of a consumer's evoked set.
E) expensive,infrequently purchased,and associated with high levels of risk.

Question

Quizplus · Accepted Answer

Postpurchase cognitive dissonance is more likely to occur with expensive products because consumers feel a greater sense of risk and investment in the purchase. Infrequency of purchase also plays a role as consumers may feel less confident in their ability to make a good decision.

Postpurchase Cognitive Dissonance Is Especially Likely for Products That Are