Negative attitudes are typically difficult for marketers to change because
A)most consumers' attitudes depend on prices.
B)consumers weigh performance risk against functional needs when assessing their attitudes.
C)attitudes are learned and long lasting.
D)attitudes shift consumers from limited to extended problem-solving situations.
E)consumers' attitudes are derived from unchanging decision rules.

Question

Quizplus · Accepted Answer

Attitudes are learned and long lasting, meaning they are typically difficult for marketers to change. Attitudes are formed over time and are deeply rooted in a person's beliefs and values. Marketers can try to influence attitudes through advertising, promotion, and other marketing tactics, but changing a consumer's attitude is a challenging and often slow process.

Negative Attitudes Are Typically Difficult for Marketers to Change Because