Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the __________ component of Jerry's attitude.
A) social
B) affective
C) functional
D) cognitive
E) physiological

Question

Quizplus · Accepted Answer

Jerry's negative perception of Jaguar is based on his beliefs or thoughts about the brand, which falls under the cognitive component of attitude. Therefore, to change his attitude towards Jaguar, the company would need to alter his negative beliefs and thoughts about the brand, which is related to the cognitive component of attitude.

Though He Has Never Owned a Jaguar,Jerry Thinks They Are