__________ factors,such as the purchase situation,often override or influence psychological and social issues influencing consumers' purchase decisions.
A) Situational
B) Extended habitual
C) Postpurchase dissonance
D) Interpersonal
E) Economic

Question

Quizplus · Accepted Answer

Situational factors, such as the purchase situation, can override or influence psychological and social issues influencing consumers' purchase decisions. For example, the urgency of the need, the availability of alternatives, time constraints, and physical surroundings can all affect a consumer's decision to purchase a particular product or service. Therefore, situational factors play a crucial role in shaping consumers' behaviours and should be taken into account by marketers when designing marketing strategies.

__________ Factors,such as the Purchase Situation,often Override or Influence Psychological