In determining the price for his company's new photo printer,Raymond is assessing the total cost of owning his printer as compared to alternative products available in the market.Raymond is using _______ pricing.
A) improvement value
B) EDLP
C) reference-based
D) cost of ownership
E) premium

Question

Quizplus · Accepted Answer

Raymond is using cost of ownership pricing, which is a pricing strategy that takes into account the total cost of owning a product, including maintenance, repair, and operating costs, over its entire lifetime. This approach is becoming increasingly popular, particularly for high-value items such as electronics, where consumers are more concerned with the long-term cost than the initial purchase price.

In Determining the Price for His Company's New Photo Printer,Raymond