An everyday low pricing strategy stresses the continuity of retail prices
A) at a level above regular retail prices.
B) at a level between the regular price and the deep-discount sale prices of competitors.
C) based on variable production costs.
D) at a price skimming level.
E) at a level below the deep-discount sales prices of competitors.

Question

Quizplus · Accepted Answer

Everyday low pricing strategy aims to set prices consistently between the regular price and the deep-discount sale prices offered by competitors. This strategy seeks to improve customer loyalty as it offers a reliable and consistent price for products rather than frequent discounts or fluctuations in pricing.

An Everyday Low Pricing Strategy Stresses the Continuity of Retail