The pricing method that considers what consumers may be willing to pay for a particular product based on the value received over the product's entire lifetime is the _______ pricing method.
A) cost-based
B) cost of ownership
C) reference-based
D) improvement value
E) market-based

Question

Quizplus · Accepted Answer

The cost of ownership pricing method considers what consumers may be willing to pay for a particular product based on the value received over the product's entire lifetime, including costs of maintenance, repair, and eventual replacement. This pricing method takes into account the total cost of ownership for the consumer and is often used for durable goods or products with an extended lifespan.

The Pricing Method That Considers What Consumers May Be Willing