One of the difficulties associated with value-based pricing is that
A) costs used in this method are difficult to compute.
B) only the creator of a new product can fully understand its value to consumers.
C) value depends on variable costs and not fixed costs.
D) everyday low pricing has neutralized the impact of price on consumers' purchase decisions.
E) it necessitates a great deal of consumer research to be implemented successfully.

Question

Quizplus · Accepted Answer

Value-based pricing requires understanding how much value consumers place on a product, which necessitates extensive consumer research to determine. This approach focuses on the perceived value of the product to the customer rather than just the cost of production.

One of the Difficulties Associated with Value-Based Pricing Is That