One of the benefits of offering a size discount to consumers is they will purchase more of a marketer's product and
A) earn a cash discount.
B) capitalize on the experience curve effect.
C) will not fall prey to predatory pricing.
D) will be less likely to switch brands.
E) will be able to take advantage of zone pricing benefits.

Question

Quizplus · Accepted Answer

Offering a size discount encourages consumers to buy more, which increases their commitment to the brand and makes them less likely to switch to competitors.

One of the Benefits of Offering a Size Discount to Consumers