Price reductions offered on products and services to stimulate demand during off-peak seasons are referred to as
A) markdowns.
B) seasonal discounts.
C) price lining.
D) predatory pricing.
E) zone pricing.

Question

Quizplus · Accepted Answer

Seasonal discounts are offered during off-peak seasons to stimulate demand for products and services. Markdowns refer to a reduction in the price of a product that is not necessarily related to seasonal demand. Price lining refers to the practice of offering different price levels for products within a product line. Predatory pricing is a pricing strategy used to drive competitors out of the market. Zone pricing refers to a pricing strategy where different prices are charged in different geographic regions.

Price Reductions Offered on Products and Services to Stimulate Demand