For marketers to advertise a price as their __________ price,the Better Business Bureau recommends that at least 50 percent of the sales of a product occur at that price.
A) fixed
B) zone
C) regular
D) leader
E) cost-based

Question

Quizplus · Accepted Answer

The Better Business Bureau recommends that for a price to be advertised as the "regular" price, at least 50% of the sales of a product should occur at that price. This ensures that the advertised regular price is genuinely representative of what consumers can expect to pay under normal conditions.

For Marketers to Advertise a Price as Their __________ Price,the