In a __________ pricing tactic,sellers advertise very low prices and then aggressively pressure customers to purchase higher-priced versions of the product advertised with the low price.
A) fixed offer
B) reference
C) seasonal
D) bait-and-switch
E) cost-based

Question

Quizplus · Accepted Answer

The given pricing tactic is known as bait-and-switch. In this tactic, sellers lure customers with a low-priced product but then convince them to buy a higher-priced version of the same product or another similar product. This is done by advertising the low-priced item as out of stock, discontinued, or of poor quality. Therefore, option D is the correct answer.

In a __________ Pricing Tactic,sellers Advertise Very Low Prices and Then