Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by
A) looking through the internal records of a firm, often found on the company website.
B) examining personal memories and knowledge.
C) using the Internet to find what other consumers feel about a specific product or service.
D) consulting close friends and families before expanding the search to a wider, external group.
E) being influenced by advertising.

Question

Quizplus · Accepted Answer

The internal search involves examining personal memories and knowledge to find ways to satisfy a need. While A, C, D, and E may also be methods of external search, they are not methods of internal search.

Once Consumers Have Recognized a Need,they Begin to Search for Ways