Jonathan prefers shirts made with 100 percent cotton,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses __________ to decide which shirts to buy.

Question

Quizplus · Accepted Answer

A compensatory decision rule involves trading off one characteristic against another, such as quality versus price. Jonathan is willing to compromise on the cotton content if the price is lower, indicating he uses a compensatory decision rule.

Jonathan Prefers Shirts Made with 100 Percent Cotton,but He Will