In the consumer decision process,we decide how much time and effort to expend searching for information based partly on
A) postpurchase dissonance.
B) the outcome of the alternative evaluation process.
C) the degree of perceived risk associated with the product or service being considered.
D) the results of habitual decision making.
E) the results of the external search.

Question

Quizplus · Accepted Answer

The consumer's perception of risk associated with a product or service is one of the key factors that determine how much time and effort they will expend searching for information. If the perceived risk is high, consumers are more likely to engage in extensive information search activities to minimize that risk. Conversely, if the perceived risk is low, consumers may be more likely to rely on limited information or their prior experience with the product. Postpurchase dissonance, the outcome of the alternative evaluation process, results of habitual decision making, and results of external search may all influence the consumer decision process, but they are not the primary factors that determine the level of information search effort.

In the Consumer Decision Process,we Decide How Much Time and Effort