Jordana is buying a laptop computer to take on trips.Although she has looked at several brands,she refuses to buy a computer that weighs more than five pounds.Jordana is basing her decision on
A) a compensatory decision rule.
B) a noncompensatory decision rule.
C) habitual decision making.
D) social factors.
E) temporal factors.

Question

Quizplus · Accepted Answer

Jordana is using a noncompensatory decision rule where she has a specific criterion (weight limit of 5 pounds) that she is not willing to compromise on, regardless of other features or benefits of the laptop. She is not willing to make trade-offs between different attributes of the computer, which is characteristic of a compensatory decision rule. Habitual decision making, social factors, and temporal factors do not appear to be influencing her decision in this scenario.

Jordana Is Buying a Laptop Computer to Take on Trips