Price skimming focuses on selling products to __________ and __________ in the consumer adoption process model.
A) innovators; early adopters
B) early adopters; the early majority
C) the early majority; the late majority
D) the late majority; laggards
E) laggards; innovators

Question

Quizplus · Accepted Answer

Price skimming is a strategy used to sell products at a high price to early adopters and innovators. These customers are willing to pay a premium price for new and innovative products. As the product becomes more mainstream, the price will eventually be lowered to attract the larger market of the early majority and beyond.

Price Skimming Focuses on Selling Products to __________ and __________

Price Skimming Focuses on Selling Products to and