A marketing professor in Ithaca, New York, maintains a museum of failed consumer products. Most new products in this museum failed during the __________ stage of new product development, when they are introduced to a limited geographical area.

Question

Quizplus · Accepted Answer

The given scenario indicates that the products failed during the test marketing stage, which involves introducing the new product to a limited geographical area and analyzing its performance before launching it on a larger scale. Thus, the correct option is test marketing (option C). Other stages of new product development include concept testing (option E), pretesting (option A), product launch (option B), and product development (option D).

A Marketing Professor in Ithaca, New York, Maintains a Museum