Now that the consumer demand is building for Miranda's new organic shampoo, she and her team face a new set of decisions. Which of the following is NOT one of the decision items on the agenda for the team discussion of place in the marketing mix for a new product launch?
A) How much should be shipped initially to the stores?
B) Where should the merchandise be stored: at distribution centers or shipped directly to the stores?
C) Which retailers are chosen to sell the product?
D) Are the packaging colors working well with the target markets?
E) Should the manufacturer be involved in reordering decisions?

Question

Quizplus · Accepted Answer

The decision of packaging colors is more closely related to product and promotion in the marketing mix, rather than place. The other options all relate to decisions about distribution and retail placement, which are central to the place element of the marketing mix.

Now That the Consumer Demand Is Building for Miranda's New