The __________ is a specific price at which manufacturers encourage retailers to sell a product.
A) key price point
B) slotting fee
C) perceived value
D) retail margin
E) manufacturer's suggested retail price

Question

Quizplus · Accepted Answer

Manufacturer's suggested retail price (MSRP) is a specific price at which manufacturers encourage retailers to sell a product. It is also commonly referred to as the "list price" or "recommended retail price". While retailers are not required to sell at the MSRP, it is often used as a starting point for negotiations between manufacturers and retailers.

The __________ Is a Specific Price at Which Manufacturers Encourage