Firms can measure the success of a new product by all of the following factors EXCEPT
A) satisfaction of its technical requirements.
B) fewer competitors in the market.
C) satisfactory sales and profits.
D) customer acceptance.
E) satisfactory performance.

Question

Quizplus · Accepted Answer

The number of competitors in the market does not directly measure the success of a new product. While it may indirectly suggest success if competitors cannot keep up with the new product, the other factors listed (satisfaction of technical requirements, sales and profits, customer acceptance, and performance) more accurately evaluate the success of the product.

Firms Can Measure the Success of a New Product by All