Cathy has used Olay beauty products for years, even though there are many competitors on the market. She plans to purchase a recently introduced micro-sculpting cream from Olay's regenerist line. Olay is in the _________ stage of the product life cycle.

Question

Quizplus · Accepted Answer

The fact that Cathy has used Olay products for years suggests that Olay is already an established brand, and the new micro-sculpting cream is from their existing regenerist line. Therefore, Olay is likely in the maturity stage of the product life cycle, where they are still selling products to loyal customers but are not experiencing significant growth or introducing new products.

Cathy Has Used Olay Beauty Products for Years, Even Though