The potential benefits of brand extension do NOT include

Question

Quizplus · Accepted Answer

The potential benefits of brand extension include allowing the perception of a brand with a quality image to be carried over to the new product, lowering marketing costs, boosting sales of the core brand, and spending less on creating brand awareness and associations. Diluting brand equity is not a potential benefit, as it can harm the perception of the original brand and its overall value.

The Potential Benefits of Brand Extension Do NOT Include