Suppose that Walgreens (a major drug store chain)wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand,but at a lower cost.What kind of brand would Walgreens be introducing?

Question

Quizplus · Accepted Answer

Walgreens would be introducing a private-label brand, which is a brand owned by the retailer, and its products are manufactured by a contracted third-party manufacturer. Private-label brands provide retailers with higher margins and greater control over pricing and promotion.

Suppose That Walgreens (A Major Drug Store Chain)wants to Introduce