In marketing's four Ps,place refers to all activities required to get
A) the design of the terminal location for products accomplished.
B) the right products to the right customer when that customer wants it.
C) access to the physical space within a retail establishment.
D) consumers to the destination.
E) demand chain management functionally operable.

Question

Quizplus · Accepted Answer

Place refers to the distribution channels, logistics and activities required to make sure that the right products are available to the right customer where and when the customer wants them. It involves decisions related to warehousing, transportation, inventory management, and retail store locations.

In Marketing's Four Ps,place Refers to All Activities Required to Get