Manufacturers use wholesalers and retailers because

Question

Quizplus · Accepted Answer

Wholesalers and retailers create value for customers through convenience and cost savings by providing a distribution channel for manufacturers' products. They also offer a range of services such as storage, promotion, and market information, which can benefit both manufacturers and customers. While wholesalers may have some influence over retailers, they do not necessarily control them. It is unlikely that manufacturers use wholesalers and retailers simply because they have no other choice, as there are alternative distribution channels available such as direct selling or online marketplaces.

Manufacturers Use Wholesalers and Retailers Because