The hallmark of an effective salesperson is the ability to make a sale as soon as the sales presentation is completed.

Question

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The presentation stage of personal selling is usually followed by an effort to answer questions and overcome objections. An effective salesperson will realize that customers are likely to have legitimate questions and concerns, and will look at questions and objections as an opportunity to improve relationships. Even after objections are answered, the close may take some time.

The Hallmark of an Effective Salesperson Is the Ability to Make