Sales promotion involves the long-term strategies firms use to enhance their image by listening to the public.

Name: Sales promotion involves the long-term strategies firms use to enhance their image by listening to the public.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

Sales promotion is a short-term strategy aimed at encouraging immediate buying behavior, such as offering discounts, coupons, or bonuses. It does not primarily focus on enhancing the firm's image or reputation in the long term.

Sales Promotion Involves the Long-Term Strategies Firms Use to Enhance