To execute an effective promotional strategy, firms are required to choose between a push strategy and a pull strategy.

Name: To execute an effective promotional strategy, firms are required to choose between a push strategy and a pull strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A firm could use both a push and pull strategy at the same time in a major promotional effort. A push strategy is aimed at wholesalers and retailers, while a pull strategy is aimed at consumers.

To Execute an Effective Promotional Strategy, Firms Are Required to Choose