________ combines all the promotional tools employed by a firm into one comprehensive and unified promotional strategy.
A) A market unification plan
B) Integrated marketing communication
C) A push promotional program
D) A target coordination program

Question

Quizplus · Accepted Answer

Integrated marketing communication (IMC) combines all the promotional tools such as advertising, sales promotion, public relations, direct marketing, and personal selling into one comprehensive and unified promotional strategy. This approach ensures that all marketing communication messages and tactics are consistent and work together towards the same goal, ultimately providing a more effective and efficient message to the target audience.

________ Combines All the Promotional Tools Employed by a Firm