In the past, ________ was an important advertising strategy used in movies. Now it is also used with video games. It can be easily altered to reflect another advertiser, depending upon which advertiser has purchased ad time.
A) product placement
B) direct mail
C) sampling
D) a commercial

Question

Quizplus · Accepted Answer

Product placement is the strategy of placing various brands in movie footage. The product or brand appears inside the movie itself. Advertisers pay to put their product inside movies, television shows, and now, video games. It is easy to change the product sponsor inside a video game, particularly those that the player downloads to play.

In the Past, ________ Was an Important Advertising Strategy Used