Consumer research indicates that the public is very concerned about underage drinking. In response, Texas Brewing Company has created a website providing parents with information to help avoid underage drinking in their families. The firm also provides materials to retailers to help train their employees to avoid sales to minors. Publicizing these efforts:
A) will likely backfire, since few people will believe a beer company would seriously support a program that would reduce their sales.
B) represents a key step in a good public relations program.
C) illustrates a push strategy applied to public relations.
D) would distract the firm from its primary mission of selling beer to adults.

Question

Quizplus · Accepted Answer

Good public relations evaluates public attitudes and identifies and supports programs in the public interest. It then informs people that the firm is being responsive to their needs.

Consumer Research Indicates That the Public Is Very Concerned About