Last Year the Bank of Plenty, Inc

Last year the Bank of Plenty, Inc., made an all-out effort to go paperless. The bank's public relations arm promoted the strategy both internally and externally. Customers were strongly encouraged to utilize the bank's online banking for all their banking needs. Customers could sign up for local workshops where employees were dedicated to showing them how to navigate the bank's new website and find the information they required. The bank's initiative demonstrates:

A) a gimmick for cutting costs that watchdogs will soon uncover.
B) an effort to not be left in the lurches by its competitors who are using state-of-the-art website technology.
C) an area where the firm can contribute to the green effort, as well as cut costs.
D) a costly effort because at least 50% of all customers still prefer a paper trail due to safety concerns such as identity theft, when it comes to online banking.