Enrollment at Tradewinds College has increased by about 3% each year for three years, even though tuition and fees have gone up to help defray the cost of new wind turbines installed on campus to generate enough power to serve the campus buildings and to sell to local business establishments. As a recent student of contemporary corporate social responsibility, you conclude:
A) new technology such as wind turbines is a huge capital investment for a college. The effort demonstrates the high cost of environmental programs.
B) although it is a trendy social cause, this effort is not showing good long-term social responsibility toward the students who will end up with sizeable future debt.
C) this is a demonstration of corporate philanthropy.
D) students are willing to pay the extra tuition in the short term because they believe that the means (the use of innovative technology) will justify the end (a better environment).

Question

Quizplus · Accepted Answer

The fact that enrollment has increased despite the increase in tuition and fees suggests that students are willing to pay for the use of innovative technology to achieve a better environment. This shows that the college is demonstrating good corporate social responsibility by investing in sustainable technology and students are willing to support this effort in the short-term for a long-term benefit.

Enrollment at Tradewinds College Has Increased by About 3% Each