With help from the marketing department, engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy's competitors. An important part of this effort is likely to be the selection of a __________ for the new modem.

Question

Quizplus · Accepted Answer

A brand name is essential for identifying and differentiating the new cable modem in the minds of consumers. It will help the modem stand out from competitors' products and establish its reputation in the market. A merchandiser is focused on selling the product, which is not relevant to this task. Copyright and prototype are also not applicable as they are related to intellectual property protection and the product development process, respectively, but not branding.

With Help from the Marketing Department, Engineers at Easy Electronics