Firms that have adopted ________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.

Question

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Customer relationship management (CRM) involves using technology and data analysis to improve interactions with customers, better understand their needs and preferences, and ultimately build long-term relationships with them. This goes beyond just selling a product and focuses on creating a positive customer experience through personalized communication and tailored offerings.

Firms That Have Adopted ________ Seek to Do More Than