The ________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
A) mercantile philosophy
B) hierarchy of needs
C) relationship approach to marketing
D) marketing concept
Correct Answer:
Verified
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Q130: The B2B market involves fewer trades and
Q131: Buyers in the B2B market tend to
Q132: Firms that have adopted _ seek to
Q133: B2B markets tend to be geographically concentrated.
Q135: The significant increase in consumer demand following
Q136: Marketing goods and services to the B2B
Q137: Marketing strategies used effectively in the business-to-business
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Q139: In B2B markets, sellers rely on wholesalers
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