________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Question

Quizplus · Accepted Answer

The definition provided is the textbook definition of marketing. Selling and advertising are both components of marketing but do not encompass the entirety of the definition. "Mixing markets" is not a relevant term in this context.

________ Is the Activity, Set of Institutions, and Processes for Creating