There is much more emphasis on personal selling in the consumer markets than in the B2B markets.

Question

Quizplus · Accepted Answer

There is actually more emphasis on personal selling in the B2B markets. This is because B2B sales are typically more complex, involve higher prices, and require longer sales cycles. Therefore, personal selling is often necessary to build relationships and trust with the customer, as well as to address any concerns or objections they may have. In contrast, consumer markets often rely more on advertising and promotion to reach and influence their target audience.

There Is Much More Emphasis on Personal Selling in the Consumer