As consumers evaluate a product, price plays a small role.

Name: As consumers evaluate a product, price plays a small role.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

Price plays a significant role in a consumer's evaluation of a product. It is one of the primary factors that consumers consider before making a purchase decision. Other factors include quality, brand reputation, features, and benefits. However, the price of a product is one of the key considerations that consumers weigh against these other factors when evaluating a product.

As Consumers Evaluate a Product, Price Plays a Small Role