Sweet Dream Confectioners uses the same ingredients as most other producers of chocolate candies.In fact,taste tests suggest that the candy itself,while quite good,isn't much better than other well-known brands of chocolate.However,the company wraps its candies in expensive looking foil and places them in very attractive boxes.It promotes its products in advertisements as "the ultimate in chocolate experience." Sweet Dream charges a much higher price than most competitors,but sales continue to grow.This success indicates that:

Question

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The success of Sweet Dream Confectioners indicates that consumers consider factors other than just the taste of the chocolate when making a purchasing decision. Sweet Dream's packaging and promotion of their product as an "ultimate experience" suggests that consumers value the overall product offer, including factors such as branding, packaging, and promotion. This highlights the importance of considering the total product offer rather than just the physical product when marketing goods.

Sweet Dream Confectioners Uses the Same Ingredients as Most Other