Nonbranded products that sell below the price of national brands, have very basic packaging, and are backed with little or no advertising are called
A) universal goods.
B) distributor brands.
C) house brands.
D) generic goods.

Question

Quizplus · Accepted Answer

The description given matches with generic goods, which are nonbranded products sold below the price of national brands with basic packaging and minimal advertising. Universal goods and house brands may have some branding and advertising, while distributor brands are sold under the name of a retailer or distributor, not a generic label.

Nonbranded Products That Sell Below the Price of National Brands