Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?
A)Brand equity
B)Brand loyalty
C)Brand awareness
D)Brand insistence

Question

Quizplus · Accepted Answer

Brand awareness refers to the ability of consumers to recognize and recall a particular brand name when they are asked about a specific product category. It is an important aspect of brand recognition and can influence purchase decisions, as consumers are more likely to buy products from brands they are aware of. The other options, brand equity, loyalty, and insistence, all relate to different aspects of consumer behavior towards a brand, but they do not specifically address the issue of brand awareness.

Which of the Following Refers to How Quickly or Easily