One reason many large consumer-product companies make use of ________ is to have greater control over new-product development and product promotion.
A) brand equity teams
B) equity specialists
C) product consultants
D) brand management teams

Question

Quizplus · Accepted Answer

The term "brand management" refers to the overall process of managing and developing a brand. Brand managers oversee a specific brand or product line within a company, and they are responsible for guiding the direction of that brand and ensuring its success. One of the main reasons many large consumer-product companies make use of brand management teams is to have greater control over new-product development and product promotion. By having a dedicated team focused on a specific brand or product line, these companies can ensure that all aspects of that brand are aligned with their overall strategy and objectives.

One Reason Many Large Consumer-Product Companies Make Use of ________