One of the reasons marketers emphasize non-price differences in their competitive strategies is because:
A) consumers aren't concerned about prices.
B) these methods have no impact on the cost of production.
C) non-price differences are tax deductible.
D) relatively similar products can be enhanceD.

Question

Quizplus · Accepted Answer

Relatively similar products can be enhanced through non-price differences, giving companies a way to differentiate themselves from their competitors without having to compete solely on price. This can lead to increased customer loyalty and a stronger brand image.

One of the Reasons Marketers Emphasize Non-Price Differences in Their