Question 1

Changes in packaging can transform the product in the minds of consumers and open larger market opportunities.

Accepted Answer

Changing the packaging design or format can create a new perception of the product in the minds of consumers, making it stand out on the shelves, attract new audiences, and ultimately increase sales. Therefore, packaging changes can transform a product and expand its market opportunities.

Question 2

In recent years,the packaging of products has been given a greater role in product promotion.

Accepted Answer

This statement is true. Many companies now invest significant resources in designing packaging that catches the eye of consumers and communicates key product benefits. Effective packaging can help products stand out on store shelves and increase overall sales.

Question 3

Consumers are best served by providing specialty goods in convenient locations.

Accepted Answer

The answer of Consumers are best served by providing specialty...

Question 4

While the packaging of services has not yet captured the attention of businesses,technological improvements will likely create new opportunities.

Accepted Answer

The answer of While the packaging of services has not...

Question 5

Thigpen Equipment Company sells used heavy construction equipment such as bulldozers and cranes.Thigpen's products represent examples of an accessory equipment industrial good.

Accepted Answer

Thigpen Equipment Company sells capital equipment, which is a type of industrial good, and not accessory equipment. Capital equipment refers to major tools and machines used to produce goods or services, while accessory equipment refers to smaller items that support the operation of the capital equipment. Examples of accessory equipment include tools, attachments, and components for the larger machines.

Question 6

Beyonce Financial Services purchased several new personal computers and a sophisticated color laser printer for office use.These items would be correctly classified as accessory equipment.

Accepted Answer

Accessory equipment includes items such as computers, printers, and other technology used in the office environment.

Question 7

Regardless of changes in packaging,the total product offer remains unchanged.

Accepted Answer

The answer of Regardless of changes in packaging,the total product...

Question 8

While packaging innovations benefit the consumer,they have vastly increased the workload of retailers.

Accepted Answer

The answer of While packaging innovations benefit the consumer,they have...

Question 9

One function of effective packaging is to attract the attention of consumers.

Accepted Answer

Effective packaging is designed to catch the eye of potential consumers and make the product stand out among its competitors. It can include elements such as color, images, and typography to create a visually appealing and memorable package that will help the product sell more successfully.

Question 10

Gabe intends to visit a variety of retailers of sound equipment comparing features,quality,and prices of different brands at each store.This behavior indicates that for Gabe a sound system is a shopping good.

Accepted Answer

Gabe's intention to visit different retailers and compare features, quality and prices of different brands indicates that he is willing to make an effort in making a purchase decision. This behavior is typical of a shopping good, which is a type of product that consumers actively seek and compare before making a purchase.

Question 11

The trend towards self-service retailers has increased the importance of packaging.

Accepted Answer

Self-service retailers rely on packaging to communicate information about the product and its contents, as well as to protect the product during transportation and on display. As a result, packaging has become more important in the context of self-service retailing.

Question 12

The exclusive goal companies expect of packaging is to protect the product from damage in transit.

Accepted Answer

While protecting the product during transit is an important goal, packaging can also serve many other purposes such as providing information, attracting customers, and ensuring freshness.

Question 13

One function of effective packaging is to protect the goods inside during handling and storage,as well as deter product tampering and theft.

Accepted Answer

Effective packaging is designed to protect the goods inside from damage, contamination, and theft during handling and storage. It also includes security measures such as tamper-evident seals and anti-theft devices to deter unauthorized access or theft of the product.

Question 14

While the Universal Product Code (UPC)improves efficiency at the retail check-out counter,it has increased problems in controlling inventory.

Accepted Answer

The answer of While the Universal Product Code (UPC)improves efficiency...

Question 15

More than any other component of a total product offer,technology has reduced the importance of packaging.

Accepted Answer

While technology has certainly impacted packaging design (e.g. with the rise of e-commerce and the need for more durable, protective packaging), packaging still serves important functions such as attracting consumer attention, communicating brand identity and product information, and providing convenience for consumers.

Question 16

Stella strongly prefers a specific brand of gourmet coffee.Because there is only one store in her area that sells this brand,she makes an extra effort to purchase this item.Stella's purchasing behavior indicates for her this product is a specialty good.

Accepted Answer

Stella's preference for a specific brand of gourmet coffee that is only available in one store indicates that this product is a specialty good, which is characterized by consumer loyalty and willingness to make an extra effort to obtain it.

Question 17

As a result of increased advertising and well-trained salespeople,packaging is less important than in the past.

Accepted Answer

While advertising and salespeople may have become more effective, packaging still plays a crucial role in attracting and retaining customers. A product's packaging can communicate its value, quality, and brand identity, and can help distinguish it from competitors on store shelves or online. Therefore, packaging remains an important consideration in product design and marketing.

Question 18

One function of effective packaging is to provide information regarding warranties,benefits,and uses of the good inside the package.

Accepted Answer

Effective packaging should include information regarding warranties, benefits, and uses of the product inside to inform consumers and build trust in the brand.

Question 19

Since Kazam Cleaners offers home and office cleaning services no different from competitors,the company can not utilize a product differentiation strategy.

Accepted Answer

Product differentiation does not necessarily require a unique product or service. It can also be achieved through branding, marketing, customer service, etc. Therefore, Kazam Cleaners can still utilize a product differentiation strategy even if their services are not unique from their competitors.

Question 20

Packaging is an important part of the total product offer.

Accepted Answer

Packaging not only serves as a means of protecting and preserving the product but also plays a significant role in attracting customers and communicating the brand image and value proposition. Therefore, it is an essential component of the total product offer.

Quiz 14: Developing and Pricing Goods and Services